TTE - Business Transformation
Corporate visual identity guidelines, brand architecture, and multi-touchpoint design collateral.
CLIENT
Tecnologías de la Transformación Empresarial
ROLE
Brand Designer & Visual Identity Lead
DELIVERABLES
Guidelines, Print & Applications
“An identity for what’s next.”
Tecnologías de la Transformación Empresarial needed to strengthen its B2B presence through a visual identity communicating solidity, technological innovation, and adaptability. The lack of unified design guidelines led to visual fragmentation across collateral and diluted brand recall.
TTE works with companies, institutions, and communities to strengthen competitiveness, modernize capabilities, and foster sustainable growth.
Create a distinctive and flexible identity conveying progress, credibility, and human accessibility — suitable for institutional and corporate applications.
Brand Design Lead
- • Logo & Visual System
- • Graphic Guidelines
- • Print Collateral
- • Brand Applications
Transformación Empresarial
IDEAS HOY. EMPRESAS MAÑANA.
A flexible system for greater impact.
A clean, confident visual language built on balance, movement and clarity across all formats.
Poppins
Regular / Medium / Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
3x clear space margins and modular geometric grid proportions.
Dynamic curves symbolizing forward movement, adaptability and collaboration.
Visual Ecosystem & Physical Collateral
Click any image to expand
Visual Guidelines & Corporate Stationery
Textile Branding on Corporate Apparel
Exterior & Flap Folder Layout
Letterheads, Folders & Business Cards
Interior & Functional Architecture
Matte Finish Business Cards & Packaging
Brand Presence in Business Environments
From system to application.
A coherent identity that works across every touchpoint — from strategic documents to everyday communications.
01
A stronger institutional presence
A unified identity that builds credibility and recognition across all channels.
02
Greater consistency and clarity
Clear guidelines enable coherent and efficient implementation across teams.
03
A platform for what's next
A flexible system designed to grow with new programs, partnerships, and audiences.
