Tony Tours - Petén Local Guide
Visual identity guidelines, territorial graphic system, and collateral for experiential tourism.
CLIENT
Tony Tours
ROLE
Brand Designer & Visual Identity Lead
DELIVERABLES
Guidelines, Print & Applications
“An identity for what’s next.”
Tony Tours connects global travelers with the ancient heritage of Tikal, lush rainforests, and local Petén culture. The brand needed to structure and standardize its visual identity to project international credibility across digital touchpoints and on-the-ground travel experiences.
Tony Tours connects global travelers with the ancient heritage of Tikal, lush rainforests, and local Petén culture through authentic guided expeditions.
Structure a memorable visual system elevating the local guide experience with robust legibility across apparel, vehicle wraps, and print guides.
Brand Design Lead
- • Logo & Visual System
- • Graphic Guidelines
- • Print Collateral
- • Brand Applications
Tony Tours · Guía Local de Petén
MÁS QUE VISITAR, SE TRATA DE COMPRENDER EL LUGAR.
A flexible system for greater impact.
A clean, confident visual language built on balance, movement and clarity across all formats.
Montserrat
Bold / Semibold / Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Clear space safety margin equaling 10% of total diameter (10% Ø).
Proprietary 4-icon set: Orientation, Experience, Nature, and Trail Route.
Visual Ecosystem & Physical Collateral
Click any image to expand
Brand Identity Manual & Visual Architecture
Official Local Guide Identity Badge
Informative Front & Experiential Reverse
Technical Uniform T-Shirts for Guides
Framed Promotional Poster & Travel Collateral
Institutional Smartphone Wallpaper in Context
Complete Tour Van Vehicle Wrap Design
From system to application.
A coherent identity that works across every touchpoint — from strategic documents to everyday communications.
01
A stronger institutional presence
A unified identity that builds credibility and recognition across all channels.
02
Greater consistency and clarity
Clear guidelines enable coherent and efficient implementation across teams.
03
A platform for what's next
A flexible system designed to grow with new programs, partnerships, and audiences.
