Web Design & UX/UI
- •Digital experience design
- •UI/UX and information architecture
- •WordPress / Elementor development
- •Responsive and accessible design
- •Prototyping and user testing
LIMITLESS DESIGN
ART DIRECTION & ENGINEERING
Industrial Design Engineer & Web Designer: bridging the physical and digital worlds.
I am a creative professional combining analytical thinking, design, and technology to build meaningful solutions. I love transforming ideas into experiences connecting the physical and digital worlds, always with a human approach.
EngineerAnalytical thinking to build solutions.
Web & UX/UIDigital experiences with purpose.
Medellín • GlobalDesign without borders.
Ideas connecting worlds. ♡
LISETH — BY LAV DESIGNSMEDELLÍN, COLOMBIA
MY PHILOSOPHY
Del mundo físico a la arquitectura digital.
I apply the logic of industrial design to the digital environment: structure, function, detail, and a human-centered vision.
01
Structure & Modularity
Clear, scalable, and flexible systems that adapt to change.
02
Function & Usability
Design that solves, simplifies, and improves real life.
03
Detail & Tolerances
Precision is also creativity. Details make the difference.
04
Human Experience
Technology, design, and empathy to create meaningful connections.
TRAJECTORY
Work
Experience
Projects that have challenged, taught, and allowed me to grow professionally.
Every project adds a new perspective
2025
UI/UX Designer
Digital experience design, user research, and interactive prototyping.
2022
Web & UI/UX Designer
Website design and frontend development with focus on usability and brand.
2019
Industrial Designer
Product design, 3D CAD modeling, and technical manufacturing documentation.
2017
Industrial Designer
User-centered product development from conceptualization to validation.
EDUCATION
Education & Specialization
Learning is also designing. Continuous education keeps me curious, updated, and constantly evolving.
2023
UX/UI Design Course
Complementary training
2022
Programming Fundamentals
Complementary training
2021
Industrial Design Technologies
Complementary training
2018
Digital Graphics & Design Tools
Complementary training
Learning
is also
designing.
DESIGN & DEVELOPMENT CAPABILITIES
What I can build with you.
A unique combination of skills to take ideas from concept to reality, in both physical and digital environments.
Visual Identity & Content
- •Art direction and creative concepts
- •Brand identity and graphic systems
- •Digital content and social media assets
- •Image and video editing
- •Marketing and print collateral design
Industrial Design & 3D
- •3D CAD modeling and visualization
- •Concept design and product development
- •Technical manufacturing documentation
- •Photorealistic rendering and presentations
- •Manufacturing logic and feasibility
CREATIVITY IN EVOLUTION
AI as an amplifier of the creative process.
Artificial intelligence empowers what we already do best: imagine, explore, and materialize. I leverage it as an ally to accelerate workflows, expand perspectives, and go further.
01
Creative direction
AI assists and accelerates: exploring paths, visualizing ideas, and structuring concepts faster.
02
Agile iteration
Rapid prototyping, variations, and testing in less time, yielding more viable ideas.
03
Human taste and sensibility
Technology amplifies, but vision, empathy, and judgment remain deeply human.
TOOLS
Tools & Working Ecosystem
An ecosystem of tools that enables me to ideate, design, develop, and communicate at every stage of the process.
Design & UX/UI
- Figma
- Adobe Creative Suite
- Canva
- Miro
Web Development
- WordPress
- Elementor
- HTML / CSS
AI & Productivity
- Claude Code
- ChatGPT
- AI Video
- Antigravity
3D Design
- SolidWorks
- Solid Edge
- KeyShot
- SketchUp
- Blender
Management & Collaboration
- Notion
- Google Workspace
LET'S TALK
Let's create something meaningful.
Have an idea, a project, or just want to chat? I'd love to connect and explore how we can work together.
Purposeful design.