PROJECT
Festival CaliTeatro
Official portal, cultural schedule, and digital ticketing for the Cali Theatre Festival, developed for Kolectivo Digital.
2024
Year
Cultural Portal & Events
Category
UI/UX Design & Frontend Development
My Role
WordPress, Elementor, UI/UX, Boletería Digital
Tools
OVERVIEW
Digital cultural hub for Cali's premier performing arts festival.
Context
For Kolectivo Digital, we developed the official CaliTeatro Festival platform, centralizing a playbill of 30+ productions, venue schedules, and ticket sales within a vibrant artistic layout.
My Role
UI/UX Design & Frontend Development
Challenge
Design a vibrant cultural experience for Kolectivo Digital connecting the audience with plays, venues, and festival schedules in real time.
Outcome
Dynamic cultural portal with interactive playbill filters by dates and venues, streamlined ticket purchasing, and fluid mobile UI.
KEY FEATURES
Interactive Venue Playbill
Date, play & theatre venue filters
Direct Ticket Checkout Access
Quick ticket purchase with zero hassle
Vibrant Cultural Design
Expressive branding for CaliTeatro
THE CHALLENGE
Organizing dozens of showtimes and venues into an agile UI.
Design a vibrant cultural experience for Kolectivo Digital connecting the audience with plays, venues, and festival schedules in real time.
THE APPROACH
Stage expressiveness with effortless exploration.
We combined theatrical color contrast with an intuitive architecture allowing audiences to find today's, tomorrow's, or weekend showtimes in two taps.
WEBSITE SHOWCASE
DESIGN SYSTEM
Space Grotesk & Inter
Typography with bold artistic character complementing the vitality of the performing arts.
COLOR PALETTE
UI ELEMENTS
DESIGNED TO CONVERT
Engineered to pack Cali's theatre venues.
The user flow minimizes clicks between reading a play's synopsis and completing ticket checkout for the performance.
FINAL RESULT
Dynamic Playbill & Festival Schedule
Interactive filters by date, venue, and cast facilitating quick audience exploration.
Web Design & Cultural Playbill
Artistic and editorial visual layout aligned with CaliTeatro's branding.
Web Development & User Experience
Agile schedule organization with seamless responsive navigation.
Direct Digital Ticketing Access
Fast, secure checkout links for reserving seats in historic Cali venues.
Expressive Cultural Identity
Vibrant visual identity honoring Cali's performing arts scene and Kolectivo Digital.
